Identity

Oroboro

The goal for Oroboro, a European-inspired café in Brooklyn, was to craft a brand identity that would captivate a discerning audience while embodying their ethos of timeless elegance and thoughtful sustainability. Objectives included building brand awareness, fostering a sense of community, and encouraging slow living.Our approach centered on creating a brand identity that reflected Oroboros values of artisanal quality and modern menu offerings.


We developed a brand that prioritized a distinctive and memorable visual identity, seamlessly blending understated sophistication with eco-conscious elements to set the brand apart from competitors and establish it as a cherished neighborhood gem.

The goal for Oroboro, a European-inspired café in Brooklyn, was to craft a brand identity that would captivate a discerning audience while embodying their ethos of timeless elegance and thoughtful sustainability. Objectives included building brand awareness, fostering a sense of community, and encouraging slow living.Our approach centered on creating a brand identity that reflected Oroboros values of artisanal quality and modern menu offerings.


We developed a brand that prioritized a distinctive and memorable visual identity, seamlessly blending understated sophistication with eco-conscious elements to set the brand apart from competitors and establish it as a cherished neighborhood gem.

The goal for Oroboro, a European-inspired café in Brooklyn, was to craft a brand identity that would captivate a discerning audience while embodying their ethos of timeless elegance and thoughtful sustainability. Objectives included building brand awareness, fostering a sense of community, and encouraging slow living.Our approach centered on creating a brand identity that reflected Oroboros values of artisanal quality and modern menu offerings.


We developed a brand that prioritized a distinctive and memorable visual identity, seamlessly blending understated sophistication with eco-conscious elements to set the brand apart from competitors and establish it as a cherished neighborhood gem.

Industry

Industry

Food and Hospitality

Food and Hospitality

Lifestyle

Lifestyle

Year

Year

2024

2024

Our case study on creating a European-inspired café and restaurant in Brooklyn demonstrates how combining slow living and brand expertise can solve challenges, craft compelling stories, and deliver extraordinary experiences.

Optimist Agency

Identity

Beyond the Edge

Identity

Beyond the Edge

Identity

Beyond the Edge

Digital

Studio B

Digital

Studio B

Digital

Studio B

Campaign

Habitude

Campaign

Habitude

Campaign

Habitude

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